The company was looking to strengthen their standing with their customers and to further distinguish themselves as the leader in manufacturing their products. After some brand exercises and pulling out some keywords, logo creation began. A sampling of comps shows the work invested in creating something simple and meaningful to the company.

A number of rounds of revisions brought the list down to a few finalists, then a refined final logo.

Style tiles and visual briefs are a strong way to kick of web work. Here, the initial style tiles are shown.

A couple visual directions were created for the website to determine the strongest way forward.

The brand revise was also carried over to other materials such as email templates and a full letterhead set. A brand guide was developed and everything was handed off to the happy client.